Shopping with coupons is not just for grandma at the grocery store anymore. Many people who do an increasing amount of shopping on the Internet are finding online discounts. Coupon codes are simply e-coupons or digital coupons that provide online shoppers with a discount when they enter the code into a promotional box on a website’s shopping cart. Sometimes the discount comes in the form of free shipping, a percentage off the purchase price, or other residual benefit. Often times, digital coupons are not directly on a vendor’s website. This makes sense because if a consumer is already on a vendor’s website with the intention to buy, there is no reason for that vendor to offer a discount. Digital coupons are instead designed to entice shoppers and drive traffic to a vendor’s website. Consequently, the digital coupons are scattered around the Internet on affiliate websites that drive traffic (potential customers) to vendor websites for a fee. It is also to the advantage of online vendors (and can be to you too) to maintain contact via email newsletters that often contain digital coupons. The goal is to provide incentives to buyers for repeat business. Many affiliate websites solely focus on driving traffic to vendors. You can easily find these affiliate sites by typing in digital coupons, e-coupons, or coupon codes into any major search engine. On these sites, you will find codes for any number of online retailers that are easy to use and worth the minimal effort it will take to seek out such e-coupons. They can definitely save you money. Most of the sites that provide digital coupons are general and have coupons for any type of online retailer, but all such sites have easy navigation menus to get you to the coupons that you want.